Music, sport, and politics are often big drivers of discussion and interaction on social networks, but it is ‘religion’ that gets users to interact with pages the most.

Have a look at the infographic below that shows how religion is certainly a social media hot topic.

It is quite extraordinary that Jesus Daily is Facebook’s most engaging page – yet, with only a slice of the fan-base of other big name brands like Justin Bieber, Lady Gaga or Manchester United!

A recent interview with Aaron Tabor, the creator of Facebook’s most engaging page ’Jesus Daily‘ provides some insights.

“As a gene therapy researcher, physician, and son of a pastor, I’ve been around emotional suffering and physical death for much of my life. I wanted to create a page that encouraged and inspired people with Jesus’ words because of this family and career background. We have people asking daily for prayers regarding breast cancer, divorce, and to find jobs. The page is fulfilling its purpose.”

It would seem that the more emotive the topic, the greater the engagement – and it doesn’t get much more emotive than religion, suffering and death.

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